business image
Creating a quality and consistent business image improves brand awareness with current and potential clients, and creates a sense of security. At i-pixel, we believe that this overall business image is vitally important and can help increase turnover and customer retention. That is why we spend time getting to know our clients and their business so that we can develop the right image for them.
As an example of total branding, we have highlighted one of our long term clients, Periwig Consultants Ltd who have recently undergone a total business facelift both online and in print.
Concept
Periwig Consultants Ltd offer hair replacement products, both branded and bespoke for medical and fashion purposes. They needed to revamp their previous image to offer a softer and more welcoming style, and at the same time promote their services to a very general market - male & female of any age.
They utilised our professional photography services to create an image of a welcoming and friendly environment that is non age/gender specific for their promotional material.
These images were used to enhance the 2006 vision of Periwig Consultants Ltd both in print and on the revamped and expanded web site.
The New Face of Periwig
It was felt that the previous image was a little harsh and uninviting, so we worked closely with Michelle, the Director of Periwig Consultants Ltd to devise a softer, more approachable colour scheme while making it masculine enough to target the male clients.
We utilised a collection of professional photographs specifically taken to portray the Periwig message and help affirm the broad range of clients catered for.
We developed a range of full colour, high quality promotional material to help promote the business in general as well as a range of promotional literature aimed at helping to sell actual products offered by the company.
Promotion & Advertising
Periwig promote themselves through traditional means as well as online. As part of the print based promotion, we developed a range of complimentary adverts for inclusion in related publications and telephone directories.
These adverts follow the same overall colour scheme and visual message as used in the printed literature and aid the overall brand awareness to current and potential clients.
The images (pictured right) show a before and after advertisement, and are indicative of the fresh look that Periwig are aiming at. A warmer, friendly image with all the pertinent information is included in the new advert which works to create a more inviting vision of the company.
As you can see, the softer approach works well and compliments the current range of printed media in colour, layout and style.
2006 Web Site
The online face of Periwig hasn't been left out in 2006 either. Once again, we worked closely with Michelle to develop a more inviting and useful web experience for site visitors by expanding the web site's content and functionality.
2006 sees a fresh look and complete site control from our powerful AdminCP v2 control panel. The site offers easy update and expansion as new ranges, categories and products become available.
Additionally, from the 3rd quarter of 2006 a range of accessories will be purchasable directly from the site which is being expanded to offer eCommerce functionality.
Conclusion
As you can see from this case study, creating a professional and consistent business image online and in print is an important part of how clients, current and potential perceive your business. Get it wrong, and you could be missing out on potential sales. Get it right and your business could improve considerably!
For information on what i-pixel could do for your business image, telephone us on
01873 85 55 85 or email us for a no obligation consultation.
